The excitement of opening your ice cream van business is one thing, but there’s only one thing that really makes all the difference: the right location. You want to find the perfect spot to increase your sales and promote your brand. Here’s how you can identify those ideal locations for your ice cream van.
Tips to Find The Perfect Spot for Your Ice Cream Van
There’s a lot of competition, so not every ice cream parlor makes it. A lot of these ice cream parlors went down because their owners failed to see how crucial a prime location is. When deciding where to put your ice cream parlor, keep these tips in mind.
Target High Foot Traffic Areas
If you want customers actively searching for ice cream at your shop, keep it in the back and out of the way; otherwise, pick a convenient place so customers can easily drive to it and walk to it. If you want customers to stop by on their way home, the sign must be large and easily seen from the distance at which they pass by on their way home.
Look for large crowds of people thronging a place. Good locations include;
Parks and Playgrounds: People with families visit parks, so this is a good location to set up a business especially in the sunny season.
Beaches attract people with good weather. This is a good season to launch an ice cream van.
Fairs and Festivals in any locality attract large crowds, and if you set up your business nearby, you will have fantastic sales.
Close to Schools and Colleges
Whenever schools and colleges have classes, students will be craving something sweet. You can place a van near schools, universities, or when there are sporting events where young customers looking for quick snacks will visit.
Thriving Shopping Streets
Position your van in a busy shopping area and make it easier for shoppers to find some cool refreshment. You can place a van near:
- Shopping Malls as they have great foot traffic, particularly on weekends.
- Outdoor Markets as these generally attract families, meaning it is likely to see consistent flows of customers.
Community Events
Keep an eye out for events in local community calendars for events such as:
Farmers’ Markets as these will appeal to families with children, as well as those with a good palate. Therefore, it’s the perfect spot to sell your ice cream van.
Music Festivals and Games at entertainment venues that are hosting locally produced events so that you can enjoy a high number of attendees. Many sponsers of such events also go for ice cream cart hire in Perth, reaching out to them can also help you.
Residential Communities
Identify relocation to residential neighborhoods especially during warm summer evenings, for instance,
Neighborhood Block Parties: Sell your ice cream at the community events or block parties.
School Playgrounds: Parents go see their kids play different sports and thus you will sell a lot of ice cream.
Transportation Stations
High-footfall locations such as train stations, bus stops, and airports can be a good opportunity. Most will want to get something on the fly, so this will easily become an attractive option with the ice cream van.
Partnership with Local Businesses
This improves visibility and enhances their footfall. Consider these:
- Local Restaurants or Cafes: You can set next to them, and if they are not serving desserts, that might work well.
- Event Venues: Look at partnering with venues that host weddings, parties, or corporate functions.
Conclusion
The perfect location for your ice cream van follows considerations about foot traffic, local events, and hotspots of the neighborhood. Strategically choosing the locations will maximize sales and create loyal customers. The right spot can turn an ice cream van into an overnight favorite in a particular neighborhood. If you are looking for a ice cream cart hire in Perth for your event reach out to Mr Whippy Van for a memorable event.